Start blogging today to boost your business!

If you don’t have a blog already, you may want to consider setting one up, as blogs can aid your existing marketing plan tremendously. (Check out http://www.scrapbookblog.org/ or do a Google search for an idea of what a blog within your niche may look like.) The key with blogs is to be consistent and to set them up right. You’ll want to start out by creating two sites, your blog and the main site. Make sure to give the blog a different domain and run it on a different server than the main site if you want to maximize your SEO potential here. Basically, the point of this is to create a separate reference point on the net for related topics to what you’re marketing. The quality of your blog will boost the ranking of your main site as traffic is directed from the blog to your products.

 

Go to WordPress.com or Blogger.com to set one up for free.  If you decide later to give it its own domain name, you will need to have it hosted by an outside company.  If you’re new to Word Press, check out Word Press Tutorials and an explanation of blogging and features.  Keep in mind that writing a blog is keeping an online journal.  You’ll want to begin by choosing a theme you like.  Then, make some posts addressing various topics.  Play around with the editing bar within the posts area to add pictures, links, etc, and go from there.

Each blog entry should be informative, to-the-point, and have some personality. You don’t need to write a long essay, nor should you if you want people to read what you write. A paragraph will suffice. As you write your blog entries, you’ll want each one to be focused on a very specific keyword phrase. Make sure to research your keywords first to find the most effective options to use in your marketing plan. Then, follow these tips related to your keywords:

1. Set up categories within your blog and dedicate each to a keyword phrases you are marketing.

2. If you are using the same blog content to market multiple words, be sure to post it in each related category of your blog.

3. Be sure to actually use the keyword phrase of each category in EVERY post within the category, and repeat the keyword phrase throughout the post.

4. Make sure to have those keywords linked to pages on your main site with one-way links.

5. Also repeat the keyword on the page content in your main site you linked to, as well as in the index (if possible), meta tags, and html title tag.

6. On both your blog and your main site, create friendly URLs that are the same or very similar for various blog categories and subpages of your website, using your target keyword phrases.

7. Blog each day at least once if possible.

Google will reward you for consistency (how frequent you blog), hard work (how much you blog), and quality (does it have the keyword phrase you’re marketing? is it original content?).