Auto Responder Placement—Squeeze Pages are Lame

For those of you still on the squeeze page bandwagon, they aren’t necessarily the best places to put your auto responders, as people haven’t had a chance yet to see what your site is all about.  A lot of visitors will be very careful about giving out personal information unless they’ve seen the quality of your site and are interested in something more you have to offer (a free guide, an ebook, a newsletter, etc.)  So, having a squeeze page can actually drive people away from your site altogether by encouraging them to go back to the search engines where they think they’ll find a page with more readily-available info.

You can put a link to your auto-responder (with a draw, like “click here for your free guide to . . . .”) on every related page of your site in the side bar, or in a place next to good information that would lead people to want even more from you.  To put an auto-responder on your site, look through the help section for your builder.  Add hidden download page you can provide links for in your emails to people who sign up.  That way, a visitor would sign up for the e-book, and he/she would immediately get an email with a link to download the e-book for free.

If you’re concerned about protecting the e-book you send out, look at www.copyright.gov for more info on copyrights.